Hisense U75QG Review: Blinding Brightness Meets Blunt-Force Weaknesses in This 2025 TV

Every television lineup needs a standout model, and for Hisense’s crowded 2025 collection, that role falls to the Hisense U75QG. On paper, this TV screams excellence. It boasts 4K resolution at 165Hz for gaming across all four HDMI 2.1 ports, 1080p at 288Hz support, a VA panel, and an impressive 1800 full array local dimming zones on the 65-inch model. Add to that the marketing chatter about up to 3,000 nits of brightness, and it sounds like a dream.

That brightness number is indeed real. However, truly great televisions are born from balance, not just extreme proficiency in one aspect of image quality. So, how does the Hisense U75QG fare overall when put to the test? I’m here to give you the full story, free from marketing fluff, after weeks of measuring, calibrating, and gaming on the 65-inch U75QG.

Let’s dive in!

1. HDR Brightness: A Blinding Strength

Let’s tackle this TV’s most noticeable and impressive feature: its HDR brightness. Strap in, folks, because this one is truly blindingly bright.

• Exceptional Peak Brightness: When set to Filmmaker mode, with dynamic tone mapping disabled, and fed a 2% test window, the U75QG achieves a blistering 2564 nits. Expanding the window to 10% sees the peak climb even higher to an astonishing 2925 nits. This is one of the highest figures ever logged for a mid-priced LED TV.
• Sustained Brightness: Even with a punishing full-screen white pattern, the set still musters an impressive 757 nits, and it maintains this level consistently.
• Game Mode Performance: Impressively, switching to game mode barely changes the story. Brightness figures for 2%, 10%, and 25% windows remain close, if not identical, to the Filmmaker mode numbers. Hisense has clearly optimized this TV for extreme brightness.

2. Contrast & Local Dimming: Deep Blacks, But With Caveats

While extreme brightness often comes at the cost of contrast in mid-tier TVs, the U75QG largely defies this expectation, though not without some minor issues.

• Native Contrast: Without local dimming, the TV has a respectable 4522:1 contrast ratio, which is good for a VA panel.
• Stellar Local Dimming: However, when local dimming is turned on (especially at its high setting), the TV’s contrast rockets to roughly 137,000:1. This results in very deep, impressive blacks.
• Blooming: Despite its 1800 local dimming zones, some blooming is still present. Subtitles, for instance, can create soft halos around them. Fast-moving highlights may also appear slightly dimmer at their leading edge as the algorithm catches up.
• Black Uniformity: On the positive side, the TV’s black uniformity is nearly perfect with local dimming enabled. Overall, the TV’s black levels are excellent.

3. SDR Performance: Brightness Continues, Color Underwhelms

The U75QG’s brightness isn’t limited to HDR content; it continues to shine (literally) with SDR.

• Blinding SDR Brightness: Real scene SDR brightness averages an incredible 819 nits, a figure that even some premium sets struggle to reach in HDR. Peak highlights in SDR can also go above 2500 nits, allowing the picture to slice through reflections effectively.
• Reflection Handling: The TV has mediocre direct reflection handling. You’ll clearly see lamps, wall lights, or windows reflected on the screen, though it does reduce their intensity somewhat. Thankfully, the TV’s coating excels with indirect reflections, significantly reducing the intensity of ambient light without visual artifacts. Its blacks also remain deep in brighter rooms, and color vibrancy is mostly unchanged.
• SDR Color Accuracy: When it comes to colors in SDR, the TV is a bit underwhelming. While it covers the full Rec. 709 color space and has impressive coverage of the wider DCI-P3 space, it falters significantly in its coverage of the very wide BT2020 color space. This might disappoint users who prefer to force their TV into its widest color space.
• Pre-Calibration Accuracy: On a positive note, the TV’s pre-calibration accuracy in SDR is truly excellent. Despite minor white balance issues, it’s a very accurate TV out of the box for SDR content.

4. HDR Color Accuracy: A Noticeable Blue Hue

While SDR accuracy is good, the situation reverses for HDR colors, where the U75QG struggles with accuracy.

• Excellent HDR Colors (Vibrancy): The TV displays dark, saturated colors very well in HDR. Its bright and punchy colors are also solid, which isn’t surprising given its extreme brightness and good contrast.
• Abysmal Color Temperature: Sadly, the TV’s pre-calibration accuracy in HDR is not good, primarily due to its abysmal color temperature. The TV has a noticeable blue tint in HDR, which anyone, not just purists, will observe. There’s too much blue in brighter grays.
• Tone Mapping Issues: Furthermore, there are a fair amount of tone mapping issues throughout, leading to content being noticeably brighter than it should be outside of shadows. While it tracks the PQ EOTF curve more closely with a 10% window, this isn’t representative of real-world HDR content.
• Calibration Difficulty: The TV is also not the easiest to calibrate, potentially taking longer for professional calibrators to achieve perfection.

5. Image Processing: Smoothing & Upscaling Strengths

Despite some color accuracy issues, the U75QG generally performs well in image processing tasks.

• Low-Quality Content Handling: The TV does a great job with low-quality content smoothing and upscaling. It effectively removes most artifacts from low bit-rate feeds, largely preserving finer details (though slight blurring might be visible upon close inspection).
• Low-Resolution Upscaling: When fed low-resolution content, it also performs well, rendering details clearly and crisply.
• HDR Gradient Handling: However, its HDR native gradient handling is not as strong. You may notice some banding in darker greens, grays, and blues.

6. Gaming Performance: On Paper vs. Reality

On paper, the Hisense U75QG appears to be a gamer’s dream, but its real-world performance reveals significant weaknesses.

• Impressive On-Paper Specs: It supports 4K at 165Hz and 1080p at 288Hz on all four HDMI 2.1 ports. It boasts very fast input lag at any resolution and refresh rate combination. It also supports VRR (Variable Refresh Rate) across HDMI Forum, FreeSync, and even G-Sync. Plus, it’s super bright in game mode with great contrast.
• Motion Clarity Issues: Unfortunately, motion clarity lets everything down.
  • At 165Hz and 60Hz, black smearing creeps into panning shots.
  • At 60Hz, there’s noticeable persistence blur.
  • While it fares better at 120Hz, it’s still far from ideal.
• VRR Erratic Behavior: Enabling VRR produces erratic behavior around 66Hz. The TV seems to aggressively shift pixels above 66Hz, leading to faster response times but with more overshoot errors. This results in the TV’s response time rapidly shifting in real-time, which is noticeable and annoying, especially for PC gamers whose frame rates hover around 66fps.
• Not a Strong Gaming Pick: Ultimately, despite its impressive specs, the U75QG is not a strong gaming pick due to its motion clarity and VRR inconsistencies.

7. Connectivity & Audio Pass-through

The U75QG offers good connectivity options and audio pass-through capabilities.

• HDR Format Support: It supports both Dolby Vision and HDR10+, ensuring compatibility with a wide range of HDR content.
• Audio Pass-through: It can pass through DTS and Dolby formats through eARC, which is excellent for home theater setups.

8. Comparisons: How It Stacks Up Against Rivals

Let’s see how the Hisense U75QG compares to some key competitors.

vs. TCL QM7K

This year, the comparison with TCL’s QM7K is interesting as both excel in different ways.

• Brightness vs. Contrast: The TCL is dimmer by over a thousand nits in highlight tests, but its HDR picture is more faithful to the content creator’s intent. The TCL excels in contrast, while the Hisense excels in brightness.
• Local Dimming & Accuracy: The Hisense has a slightly faster local dimming solution with less blooming. It also has more accurate colors in SDR and HDR, and its image processing is generally better.
• Gaming: For gamers, the TCL QM7K is a clear winner, offering noticeably faster pixel transitions at any refresh rate. TCL remains a top choice for LED gaming TVs in 2025.

vs. Hisense U7N (Last Year’s Model)

The U75QG’s predecessor, the U7N, offers a different balance.

• Brightness & Accuracy: The U7N cannot match the U75QG’s blistering peak brightness and is less accurate in SDR out of the box. However, its PQ curve is much more accurate, and it’s more accurate in HDR.
• Gaming: The U7N’s pixel transitions are far quicker, especially at its maximum refresh rate of 144Hz.
• Overall: While the U7N seems less impressive on paper, it’s a more balanced product and is also a bit cheaper. It’s the sensible pick, though it might feel a bit “tame” when viewed side-by-side with the U75QG.

vs. Hisense U8QG (Bigger Sibling)

Moving up the ladder, the U75QG faces its bigger sibling, the U8QG.

• Overall Performance: As expected, the U8QG is the better TV overall, but the difference isn’t as significant as one might expect, largely due to the U75QG’s extreme brightness.
• Brightness & Black Levels: The U8QG is brighter, but not by a huge margin. However, the more expensive TV does have noticeably better black levels.
• HDR Accuracy: The U8QG is more accurate in HDR out of the box. However, its HDR brightness accuracy is quite poor, leading to wildly over-bright HDR content.
• Gaming: The U8QG’s input lag is slower than the U75QG, though its pixel transitions are slightly faster. Neither TV is a strong gaming pick.
• Value: Considering the price difference, it’s hard to recommend the more expensive U8QG. Sticking with the cheaper U75QG is often the better value choice within the Hisense lineup for 2025.

Top 10 Reasons to Buy the Hisense U75QG

Top 5 Reasons to AVOID the 2025 Hisense U75QG

Conclusion: A Blindingly Bright TV with Key Weaknesses

The Hisense U75QG is a television of extremes. It’s a “sledgehammer” of a TV, searingly bright, packed with HDMI 2.1 bandwidth, and surprisingly affordable for the sheer light output it delivers. If your primary desire is absolute brightness at an attractive price, the U75QG will undoubtedly make you grin.

Unfortunately, it’s a bit too much of a “blunt force instrument.” It tends to smash the content creator’s intent, particularly with its HDR brightness accuracy and noticeable blue tint. Moreover, it struggles to keep up with the demands of today’s fast-paced games due to its motion clarity issues.

If you crave brightness accuracy, balanced tone mapping in HDR, and razor-sharp motion, you’ll quickly find the grin fading. In those areas, the TCL QM7K or even last year’s Hisense U7N might be better choices straight from the box. However, when choosing between the U75QG and the pricier, and even less content-creator-friendly, U8QG, the U75QG is often the better pick for most people.

Ultimately, the U75QG is a TV for those who prioritize raw brightness above all else, and are willing to overlook its significant shortcomings in color accuracy and gaming motion.

About the Author: RTINGS Home Theater FIND THE BEST PRODUCT FOR YOUR NEEDS! Straight to the point buying recommendations on TVs. We purchase our own products and put them under the same test bench so that you can compare the results easily. No cherry-picked units sent by brands. No ads. Only real test.

Source: Hisense U75QG Review