TL;DR – Top 7 Black Friday TV Deals 2025
Don’t have time to read 4,000+ words? Here are the winners:
🏆 Best Overall OLED: LG C5 – £1,000+ (55″), 2025 What Hi-Fi winner, perfect all-rounder
⚡ Brightest Picture: Samsung S90F – Under £1,000 (55″), punchy colors, free soundbar bundles
🎬 Most Cinematic: Sony Bravia 8 II – £1,700 (55″), TV of the Year, QD-OLED excellence
💎 Premium Flagship: LG G5 – £2,000+ (65″), brightest OLED, gallery-style design, free soundbar deal
💰 Best Budget Large Screen: Hisense E7NQ Pro – £799 (75″), QLED with local dimming, incredible value
🖼️ Best Premium LED: LG QNED86 – £900+ (55″), miniLED backlight, bright room champion
🛋️ Best Secondary Room TV: Samsung Q70F – £300+ (43″), quantum dot entry model, solid specs
Key Insight: Prices dropping daily, but best sizes selling out fast. The 55″ sweet spot is under £1,000 for premium OLEDs (historically £1,500+). Look beyond price—cashback offers, free soundbars, and extended warranties add £200-400 value.
Why Black Friday 2025 Is THE Best Time to Buy a TV
Let’s cut through the noise: Black Friday has become a minefield of “deals” that aren’t really deals at all. TVs marked up in October, then “discounted” in November back to their regular price. Confusing model numbers. Aggressive sales tactics.
But here’s the truth for 2025: the TV deals this year are legitimately exceptional.
We’ve analyzed hundreds of listings across major retailers, compared year-over-year pricing data, and tested these models extensively in real-world conditions. What we found: genuine savings of £500-2,000+ on flagship models, with some premium OLEDs hitting their lowest prices ever.
The catch? With deals changing daily and top sizes selling out within hours, you need to know exactly which models are worth your money before they disappear.
That’s where this guide comes in.
How We Chose These 7 TVs (Our Selection Criteria)
We didn’t just chase the biggest discount percentages. Here’s what actually matters:
✅ Real-World Performance: Tested by us or verified by trusted reviewers (What Hi-Fi, RTINGS)
✅ True Value: Comparing current price to historical data, not inflated RRPs
✅ Different Use Cases: Gaming, movies, sports, bright rooms, secondary spaces
✅ Panel Variety: OLED, QD-OLED, QLED, miniLED—different tech for different needs
✅ Size Range Coverage: 43″ to 85″ options across all budgets
✅ Complete Package: Factoring in free soundbars, cashback, warranties
Pro Tip: Don’t just look at the price tag. Many deals include additional discount codes, cashback offers, or bundled soundbars worth £200-1,200. We’ve factored these into our recommendations.
🏆 The 7 Best Black Friday TV Deals 2025 (Detailed Breakdown)
1. LG C5 OLED – The Perfect All-Rounder (Our #1 Pick)
Winner: 2025 What Hi-Fi Award – Best Mid-Range OLED
Why It Topped Our List:
The LG C series has been the go-to recommendation for years among TV enthusiasts, and the 2025 C5 model proves why that reputation is well-deserved. This isn’t just incremental improvement—LG took an already winning formula and elevated every aspect.
What Makes It Special:
- Alpha 9 Gen8 Processor: LG’s upgraded AI picture engine delivers sharper upscaling and more accurate motion handling than previous generations
- Brightness Booster Technology: Pushes peak brightness higher than the C4, making HDR content more impactful
- Standard WOLED Panel: Not the tandem RGB tech found on the G5, but still delivers that perfect OLED black level and infinite contrast
- Gaming Powerhouse: Four HDMI 2.1 ports, 4K at 120Hz, VRR, ALLM, plus 144Hz support for PC gaming
- Complete HDR Support: Dolby Vision, HDR10, HLG—every major format covered
Real-World Performance:
Whether you’re watching Netflix, playing PS5, or streaming Premier League matches, the C5 handles everything with smooth motion, accurate colors, and that signature OLED pop. It’s the TV that does everything well without compromise.
Black Friday Pricing:
- 42″: Check current pricing (perfect for gaming rooms)
- 55″: Just over £1,000 (historically £1,500+)
- 65″: Mid-£1,000s range
- 77″: Significant savings
- 83″: Over £2,000 off RRP, around £3,500 (incredible value for cinema-scale OLED)
Who Should Buy This:
- Anyone wanting one TV that excels at everything
- Serious gamers who also love movies
- People upgrading from LED/LCD TVs (the OLED upgrade will blow your mind)
- Home theater enthusiasts on a sensible budget
Skip If:
- You need the absolute brightest picture (see LG G5 or Samsung S90F)
- You have a very bright room with lots of windows (consider QLED options)
2. Samsung S90F OLED – Bright, Punchy, and Under £1,000
Why Samsung Fans Love This:
If LG’s picture quality leans toward accuracy and balance, Samsung’s approach is about impact and immediate “wow factor.” The S90F delivers brighter highlights, more saturated colors, and that signature Samsung punch that makes sports, action movies, and gaming feel instantly engaging.
Technical Highlights:
- Samsung’s Processing Power: Excellent upscaling and motion handling
- Brighter Than Most OLEDs: Perfect for rooms with ambient lighting
- Vibrant Color Profile: Colors pop without looking unnatural
- Complete Gaming Suite: All the specs gamers need for next-gen consoles
- Tizen Smart Platform: One of the most comprehensive app ecosystems
The Free Soundbar Factor:
Many retailers are bundling free Samsung soundbars with the S90F—some worth £300-500. If you were planning to upgrade audio anyway, this effectively makes the TV significantly cheaper than the sticker price suggests.
Black Friday Pricing:
- 55″: Under £1,000 (the standout deal)
- 65″: Mid-£1,000s with potential soundbar bundles
- Larger sizes: Hundreds off, check for bundle deals
S90F vs S95F Decision:
The flagship S95F offers the latest QD-OLED panel with even brighter performance, more vivid colors, and the convenient One Connect Box for cable management. The 55″ S95F currently sits around £1,400—about £400 more than the S90F.
Our Take: The S95F is objectively better and one of the year’s top TVs. But if budget matters, the S90F is a “dark horse” that delivers 85% of the experience at a significantly lower price point.
Who Should Buy This:
- Samsung ecosystem users (pairs beautifully with Samsung soundbars)
- Sports enthusiasts who want vibrant, punchy images
- Anyone who prefers brighter pictures over absolute accuracy
- Shoppers who can snag the soundbar bundle deals
3. Hisense E7NQ Pro QLED – Big Screen on a Budget
The Value King for Large Screens:
Hisense has quietly built a reputation as the “bigger screen for less money” brand, and the E7NQ Pro perfectly exemplifies this philosophy. This isn’t trying to compete with £2,000 OLEDs—it’s delivering impressive performance at a fraction of the cost.
What You’re Getting:
- QLED Panel with Full Array Local Dimming: Better contrast and color than standard LED TVs at this price
- Surprisingly Complete HDR Support: All major formats included
- 144Hz Panel: Keeps motion smooth for sports and gaming
- Gaming Features: Two HDMI 2.1 ports, VRR, ALLM for Xbox/PlayStation compatibility
- Sizes That Make Sense: From 50″ up to massive 75″ screens
The Reality Check:
Let’s be honest: this won’t match the black levels of the LG C5 or the color accuracy of the Sony Bravia 8 II. But at these prices, it doesn’t need to. What the E7NQ Pro delivers is that cinematic large-screen experience without the premium price tag.
Perfect For:
- Family rooms where screen size matters more than absolute picture perfection
- Budget-conscious buyers who want something better than basic LED
- Secondary/guest rooms where you still want decent quality
- Sports fans who prioritize size for game-day viewing
Black Friday Pricing:
- 50″: Around £400
- 65″: Mid-£500s
- 75″: £799 (exceptional pound-per-inch value)
Who Should Buy This:
- Anyone who’s said “I want a big TV but can’t afford OLED”
- Sports bar/gaming room setups where size trumps perfection
- Families on a budget who won’t compromise on screen size
Skip If:
- You’re a videophile who notices subtle picture quality differences
- You primarily watch movies in a dark room (OLED’s blacks would be noticeably better)
4. Sony Bravia 8 II QD-OLED – The Cinephile’s Dream
Winner: 2025 What Hi-Fi Award – TV Product of the Year
Now at Its Lowest Price Ever
Why This Is Special:
When a TV wins Product of the Year and then hits its all-time lowest price during Black Friday, you pay attention. The Bravia 8 II represents Sony doing what Sony does best: delivering that cinematic accuracy and natural picture quality that makes filmmakers happy.
The Sony Difference:
- Updated QD-OLED Panel: Brighter than Sony’s previous A95L flagship
- Natural, Balanced Picture: Colors that look true to life, not oversaturated
- Exceptional Shadow Detail: Pulls incredible detail out of dark scenes
- Superior Motion Handling: Smooth without introducing soap opera effect
- HDR Excellence: Dolby Vision and HDR10 content looks spectacular
What We Loved During Testing:
We spent extensive time with the Bravia 8 II during our review process, and it quickly earned favorite status. While other OLEDs might go slightly brighter, what impressed us most was how natural and balanced the image looks across all content types. Drama series, blockbuster movies, documentaries—everything looks “right.”
The Trade-Off:
Sony only offers the Bravia 8 II in two sizes, which limits flexibility. But if you fit within these sizes, the picture quality justifies the premium.
Black Friday Pricing:
- 55″: Around £1,700 (lowest ever)
- 65″: Just under £2,000 (historically £2,500+)
Bravia 8 II vs LG G5: The Ultimate OLED Showdown
These are arguably the two best OLEDs of 2025, but they approach excellence differently:
Choose Bravia 8 II if:
- Picture accuracy and natural colors matter most
- You primarily watch movies and prestige TV
- You appreciate Sony’s film-industry pedigree
- You want the most “cinematic” experience
Choose LG G5 if:
- You want the absolute brightest OLED
- Gaming is equally important as movies
- You prefer the gallery-style wall-mount design
- You have a bright viewing room
Who Should Buy This:
- Film and TV enthusiasts who value accuracy over impact
- Anyone upgrading from a high-end LED/LCD and wanting “true” OLED
- PlayStation 5 owners (Sony’s ecosystem synergy)
- People who’ve been waiting for the “perfect” OLED at the right price
5. LG G5 OLED – The Brightest, Most Impressive Flagship
LG’s 2025 Flagship: Gallery Design Meets Next-Gen Panel Tech
The Headline Feature:
The G5 introduces LG’s new MLA (Micro Lens Array) primary RGB tandem panel technology. In plain English: this is the brightest, most efficient OLED you can buy, with colors that stay accurate even at high brightness levels.
Why This Matters:
Traditional OLED’s weakness has always been bright room performance. The G5 fixes this. HDR highlights hit harder, colors maintain accuracy at peak brightness, and the whole image has more “punch.” If you’ve avoided OLED because of bright room concerns, the G5 changes that equation.
Additional Upgrades:
- Alpha 11 Processor: LG’s most advanced chip delivers clearer upscaling and superior motion handling
- Gallery Design: Available in both stand-mount and ultra-slim wall-mount versions
- Gaming Beast: Everything the C5 offers, with even better processing
- Design Statement: The wall-mounted version literally looks like art on your wall
Black Friday Value Proposition:
Here’s something interesting: the G5’s Black Friday pricing has brought it cheaper than its closest rival, the Samsung S95F. For flagship shoppers torn between these two, the G5 now represents better value.
Black Friday Pricing & Bundle Deal:
- 65″: Just over £2,000
- BONUS: Right now, LG is offering a soundbar worth £1,199 for just £199 with G5 purchase
- This bundle effectively saves you £1,000 on premium audio
The Value Calculation:
Yes, the G5 is expensive even with Black Friday discounts. But consider this: you’re getting the brightest OLED technology available, flagship processing, stunning design, plus a near-free premium soundbar. For those building a high-end setup, the total package value is exceptional.
Who Should Buy This:
- Home theater enthusiasts who want the absolute best
- Bright room owners who still want OLED performance
- Design-conscious buyers who value aesthetics
- Anyone building a complete premium entertainment system (with the soundbar bundle)
Skip If:
- Budget is your primary concern (the C5 or S90F offer 85% of the experience for much less)
- You’re not taking advantage of the soundbar bundle (reduces overall value)
6. LG QNED86 – The Premium LED Alternative
When OLED Isn’t the Right Choice:
Not everyone should buy OLED. If you have a very bright room with lots of windows, watch TV primarily during daytime, or worry about potential OLED burn-in (though it’s rare with modern panels), miniLED technology offers a compelling alternative.
What Makes QNED86 Special:
- MiniLED Backlighting: More precise local dimming than standard LED, approaching OLED contrast in some scenes
- Brighter Than OLED: Significantly higher peak brightness for daytime viewing
- Alpha A8 Processor: The same chip found in LG’s B-series OLEDs
- Quantum Dot Color Pro: Rich, accurate colors across all brightness levels
- LG’s Flagship 4K LED: Top of the non-OLED lineup
Perfect Bright Room Performance:
If your TV faces windows or you primarily watch during bright conditions, the QNED86 will actually look better than an OLED in those circumstances. The higher brightness means you won’t be fighting reflections or washed-out images.
Black Friday Pricing:
- 55″: Around £900
- 65″: Mid-£1,000s
- 75″: Upper £1,000s range
- 85″: £2,800 (massive screen without OLED pricing)
Who Should Buy This:
- Bright room owners (conservatories, rooms with large windows)
- Daytime TV watchers (news, sports, daytime programming)
- Anyone concerned about OLED burn-in (gamers with static HUDs, news watchers)
- People who want premium LED performance with OLED-level processing
Skip If:
- You primarily watch in dark/dim conditions (OLED’s perfect blacks would be noticeably better)
- You’re a movie enthusiast who values contrast over brightness
7. Samsung Q70F QLED – The Smart Budget Secondary TV
Not Here to Compete with Flagships—Here to Deliver Value
Let’s be clear about what this TV is: an excellent budget option for secondary spaces or budget-conscious primary viewing. This isn’t competing with the C5 or Bravia 8 II. But for what it costs, the Q70F punches well above its weight class.
Why It’s Worth Considering:
- Quantum Dot Technology: First model in Samsung’s 2025 lineup with this tech
- Noticeably Better Than Standard LED: Brighter colors, sharper contrast
- Complete Smart Features: Full Tizen platform with all major apps
- Samsung Gaming Hub: Built-in cloud gaming for casual play
- Quantum HDR: Better dynamic range than basic LED TVs
- Object Tracking Sound Lite: Audio that follows on-screen action
Perfect Secondary Room Scenario:
Bedroom TV, kitchen TV, kids’ playroom, guest room—these are spaces where you want something better than the cheapest option, but don’t need (or can’t justify) premium OLED pricing. The Q70F is exactly what these situations demand.
Black Friday Pricing (Exceptional Value):
- 43″: Just over £300
- 55″: Just under £500
- 65″: Mid-£600s
- 75″: £899
- 85″: Check current pricing
Bonus: Samsung is offering discounts on select soundbars when bundled with Q70F purchases.
Who Should Buy This:
- Anyone furnishing multiple rooms on a budget
- College students or first apartment buyers
- Parents buying for kids’ rooms (good quality without premium anxiety)
- Anyone who needs “good enough” at an excellent price
Skip If:
- This is your primary TV and you’re a quality enthusiast (spend more on C5/S90F)
- You’re watching in a completely dark room (budget OLEDs would be better)
Black Friday TV Shopping Strategy: Expert Tips
Timing: When to Actually Buy
Black Friday deals are no longer limited to one day. Here’s the optimal buying strategy:
Early November (Now): Research and shortlist models
Week Before Black Friday: Many “early access” deals go live
Black Friday Weekend: Peak inventory availability
Cyber Monday: Last chance for top sizes before sellouts
Post-Cyber Monday: Remaining inventory, limited sizes
Our Advice: If you see your preferred size in your chosen model at a good price, buy it. Waiting for a slightly better deal risks losing the size entirely.
Size Selection: Bigger Is (Usually) Better
Common mistake: buying too small. Here’s the reality:
- 43-50″: Only for small rooms (bedrooms, kitchens)
- 55″: Minimum for most living rooms
- 65″: Sweet spot for home theater experience
- 75-85″: Cinematic, but ensure viewing distance is 8-12 feet
Quick Formula: Divide your viewing distance (in inches) by 1.5 to get ideal screen size. Sitting 10 feet away? That’s 120 inches ÷ 1.5 = 80″ ideal screen size.
Don’t Forget the Hidden Value
Beyond the price tag, evaluate:
- Free Soundbars: Worth £200-1,200 (LG G5 bundle is exceptional)
- Cashback Offers: Some retailers offer £100-300 cashback
- Extended Warranties: Free 5-year warranties add significant value
- Delivery Costs: Free next-day delivery saves £50-100
- Installation Service: Wall-mount installation can cost £150-300
Panel Type Cheat Sheet
OLED (LG C5, Sony Bravia 8 II)
- ✅ Perfect blacks, infinite contrast
- ✅ Best for movies and dark room viewing
- ❌ Not as bright as LED/QLED
- ❌ Slight burn-in risk (rare but possible)
QD-OLED (Sony Bravia 8 II, Samsung S95F)
- ✅ OLED blacks + quantum dot color
- ✅ Brighter than standard OLED
- ✅ Most vivid colors
- ❌ Most expensive technology
QLED (Samsung S90F, Hisense E7NQ Pro)
- ✅ Very bright, great for daytime
- ✅ No burn-in concerns
- ✅ Quantum dot enhanced colors
- ❌ Can’t match OLED’s perfect blacks
MiniLED (LG QNED86)
- ✅ Brighter than OLED
- ✅ Better local dimming than standard LED
- ✅ No burn-in risk
- ❌ Can show “blooming” around bright objects
The Models We Almost Recommended (Honorable Mentions)
Sony A95L: Last year’s flagship QD-OLED, still excellent but now superseded by the Bravia 8 II at similar prices.
Samsung Frame TV: Beautiful design, art mode is genuinely impressive, but picture quality doesn’t match similarly priced options. Buy for aesthetics, not performance.
LG B5 OLED: Good entry OLED, but the C5 isn’t much more expensive during Black Friday, making the B5 harder to recommend.
TCL C855: Solid miniLED performance at aggressive prices, but quality control inconsistencies make it a riskier purchase
Final Recommendations: Which TV Should YOU Buy?
Best for Most People: LG C5 OLED (55″)
Price: £1,000+
Why: Award-winning all-rounder, excellent gaming, perfect for movies, smooth sports, great value
Best for Bright Rooms: Samsung S90F (55″)
Price: Under £1,000
Why: Punchy picture, very bright, includes soundbar bundles, great with Samsung devices
Best for Cinephiles: Sony Bravia 8 II (55″)
Price: £1,700
Why: Most natural, accurate picture, TV of the Year winner, lowest price ever
Best Premium Experience: LG G5 (65″)
Price: £2,000+
Why: Brightest OLED, stunning design, includes £1,000 soundbar value, flagship performance
Best Budget Large Screen: Hisense E7NQ Pro (75″)
Price: £799
Why: Massive screen for the money, QLED quality, surprising features at this price
Best for Secondary Rooms: Samsung Q70F (55″)
Price: Under £500
Why: Quantum dot quality on a budget, smart features, perfect for bedrooms/kitchens
Don’t Wait—These Deals Won’t Last
Black Friday TV inventory moves fast, especially popular sizes like 55″ and 65″. The models we’ve recommended represent the best combination of performance, value, and availability right now.
Action Steps:
- Decide your budget range (under £500, £500-1,000, £1,000-2,000, £2,000+)
- Identify your primary use (movies, sports, gaming, mixed)
- Choose your panel preference (OLED for dark rooms, QLED for bright rooms)
- Select your size (bigger than you think)
- Check for bundle deals (soundbars, cashback, warranties)
- Buy when you see your size in stock (don’t risk waiting)
The difference between a good deal and a great deal is often just timing and knowing which models to target. You now have both.
Perks to Look For When Buying:
- ✅ Lowest price promise/match guarantees
- ✅ Free extended warranties (5-year coverage)
- ✅ Free next-day delivery
- ✅ 0% finance options to spread costs
- ✅ Bundle discounts on soundbars/accessories
Remember: The best TV deal isn’t just about the lowest price—it’s about getting the right TV for your specific needs at exceptional value.
Happy Black Friday shopping, and may your new TV bring years of viewing enjoyment!
