InCul Technologies—the company that manufactures TVs for Acer—has just made a bold move into the smartphone market with the Wobble 1, its first-ever handset. This isn’t just another budget phone; a TV manufacturer attempts to challenge established smartphone brands with an ambitious feature set at ₹22,000.
But here’s the critical question: Can a brand known for displays translate that expertise into a competitive smartphone? Or will the Wobble 1 become another forgotten entry in India’s brutally competitive mid-range segment?
We got early hands-on time with the Wobble 1 before its public launch. Here’s everything you need to know about this intriguing newcomer.
Wobble 1: Who’s Behind This Brand?
InCul Technologies: From TVs to Smartphones
InCul Technologies isn’t a complete unknown. The company has established credentials in the display manufacturing space, most notably as the manufacturer of Acer TVs in India.
Why This Matters: Unlike brand-new startups, InCul brings genuine display technology expertise—a crucial advantage when your smartphone’s centerpiece is its screen.
The Wobble Brand: This is the first product under the Wobble brand name, marking InCul’s strategic diversification beyond televisions into consumer electronics and smartphones.
Ecosystem Ambitions: Beyond smartphones, InCul showcased a range of upcoming products including:
- Televisions
- VR headsets
- Computers
- Other connected devices
The goal? Building a Wobble ecosystem similar to Apple, Xiaomi, and Samsung’s interconnected product portfolios. However, availability timelines for these ecosystem products remain unconfirmed.
Wobble 1 Specifications: What You’re Getting
Display: The Star of the Show
As expected from a display-focused manufacturer, the screen is the Wobble 1’s biggest selling point.

Display Specifications:
- Size: 6.67 inches
- Resolution: Full HD+ (1080p)
- Panel Type: AMOLED (not LCD)
- Refresh Rate: 120Hz (adaptive)
- Special Feature: Dolby Vision support
Why This Display Matters:
Dolby Vision at ₹22,000: This is genuinely rare. Most competitors at this price use standard HDR or no HDR at all. Dolby Vision offers:
- Superior color grading
- Dynamic HDR metadata
- Better streaming quality on Netflix, Disney+ Hotstar
- Enhanced contrast and color accuracy
120Hz AMOLED: Smooth scrolling, responsive gaming, and vibrant colors. Most competitors offer either:
- 120Hz LCD (common but inferior to AMOLED)
- 60Hz/90Hz AMOLED (smooth but not 120Hz)
The Wobble 1 combines both premium features—120Hz refresh rate with AMOLED technology and Dolby Vision.
Display Verdict: On paper, this is the most impressive display feature set in the ₹22,000 segment. We’ll need extended testing to verify real-world performance, but initial impressions suggest InCul leveraged its display expertise effectively.
Processor: MediaTek Dimensity 7400
Chipset: MediaTek Dimensity 7400
What to Expect: This is a mid-range processor designed for everyday tasks, not flagship performance.
Performance Expectations:
✅ Good for:
- Daily app usage (WhatsApp, Instagram, Twitter)
- Light multitasking
- Casual gaming (BGMI on medium settings, casual titles)
- Social media browsing
- Video streaming
- Photography apps
❌ Not ideal for:
- Video editing (demanding renders)
- AAA gaming titles (Genshin Impact, Call of Duty Mobile on max settings)
- Heavy multitasking with demanding apps
- Professional creative workflows
Honest Assessment: The Dimensity 7400 is a decent processor for lighter tasks. If your usage involves calling, messaging, social media, and streaming, it’ll handle these comfortably. Power users should look elsewhere.
Competitive Context: At ₹22,000, competitors offer similar or slightly better processors (Snapdragon equivalents). The Dimensity 7400 isn’t a standout spec—the display and software are where Wobble differentiates.
Software: Stock Android 15 (Clean Experience)
Operating System: Stock Android 15
What “Stock Android” Means: No custom skin, no heavy modifications, minimal bloatware. This is Android as Google intended.
Advantages:
✅ Clean user interface (no unnecessary visual clutter)
✅ Faster updates (typically, though this depends on manufacturer commitment)
✅ Better performance (less background processes than heavy skins)
✅ Minimal preloaded apps (less uninstall hassle)
✅ Familiar Google experience (Pixel-like interface)
Disadvantages:
❌ Fewer customization options than MIUI, ColorOS, etc.
❌ Missing brand-specific features (no proprietary app clones, themes)
❌ Depends on Google’s update schedule
Hands-On Experience: The UI felt smooth for the most part during our brief testing period. No significant lag, stuttering, or performance issues observed during basic navigation and app switching.
Critical Question: InCul must prove it can deliver long-term software support. Stock Android is great, but only if updates arrive promptly. Many new brands promise updates but fail to deliver beyond six months.
Camera System: Promising Hardware, Inconsistent Results
Rear Camera Setup:
- Main Sensor: 50MP with OIS (Optical Image Stabilization)
- Ultra-Wide: 8MP
Front Camera:
- Megapixel count not specified
- Appeared softer during hands-on testing
Camera Performance: First Impressions
Main Camera (50MP with OIS):
Positives:
- OIS presence (uncommon at ₹22,000)
- Decent hardware foundation
- 50MP resolution offers cropping flexibility
Issues Observed:
❌ Inconsistent color reproduction (colors varied across shots)
❌ Softer images at times (lack of sharpness/detail)
❌ Processing tuning needed (software optimization lacking)
Ultra-Wide Camera (8MP): Standard ultra-wide performance expected at this price. No exceptional strengths or weaknesses noted.
Front Camera:
❌ Appears softer than expected
❌ Lacks sharpness for selfies
Camera Verdict
The Reality: Hardware is ambitious (50MP + OIS is good on paper), but software optimization is clearly lacking. Color science and image processing need refinement.
The Hope: Since we tested a pre-release unit, the brand confirmed that a software update before public release should address these camera issues.
Wait-and-See Approach: We’ll reserve final judgment until the retail version releases with updated camera software. Initial hardware shows promise; software execution needs work.
Recommendation: If camera quality is your top priority, wait for full reviews post-launch with final camera software.
Battery Life: Bold Claims
Battery Capacity: Not specified (likely 5,000-6,000 mAh based on claims)
Official Battery Claims:
- Up to 47 hours of calling time
- 24 hours of video streaming
- Up to 22 days on standby
Reality Check: These are best-case scenario claims under ideal conditions. Real-world usage will vary based on:
- Screen brightness settings
- App usage patterns
- Network conditions (5G vs 4G vs Wi-Fi)
- Background app activity
What to Expect Realistically:
- Heavy users: 1 day with moderate charging
- Moderate users: 1.5-2 days comfortably
- Light users: 2+ days easily
Charging Speed: Not mentioned in our hands-on. Expect standard 18W-33W fast charging typical of this segment.
Design and Build Quality
Form Factor: 6.67-inch display suggests a standard modern smartphone footprint—not compact, but manageable for most users.
Build Quality Observations: During our brief hands-on, the device felt solid without any obvious build quality concerns. However, long-term durability testing is needed.
Design Language: No specific details provided, but expect a contemporary design aligning with 2024-2025 smartphone trends.
Wobble 1 Price and Variants
Pricing Structure
Base Variant: ₹22,000
- 8GB RAM
- 128GB internal storage
Expected Higher Variants (unconfirmed):
- Likely 8GB + 256GB or 12GB + 256GB configurations
- Pricing not yet disclosed
Availability
Launch Status: Not yet publicly available (pre-launch hands-on)
Distribution Strategy:
- Online marketplaces (Amazon, Flipkart expected)
- Offline retail stores (marking InCul’s first major push into mass market)
Launch Timeline: Expected very soon (official date not confirmed at time of review)
Wobble 1 vs Competition: The ₹22,000 Battleground
At ₹22,000, the Wobble 1 faces brutal competition from established players.
Key Competitors
1. Nothing Phone (2a)
- Better brand recognition
- Glyph interface uniqueness
- Proven software support
- Similar pricing
2. Realme 12 Pro Series
- Strong camera performance
- Established after-sales network
- Proven reliability
3. Poco X6 Series
- Better processor options
- Gaming-focused features
- Aggressive pricing
4. Samsung Galaxy M Series
- Brand trust
- Extensive service network
- Software update guarantee
5. Motorola Edge Series
- Clean software
- Good displays
- Established presence
Wobble 1’s Competitive Advantages
✅ 120Hz AMOLED with Dolby Vision (rare combination)
✅ Stock Android 15 (appeals to purists)
✅ OIS on main camera (uncommon at this price)
✅ Display expertise from parent company
Wobble 1’s Challenges
❌ Zero brand recognition (first smartphone ever)
❌ Unproven after-sales service (critical in India)
❌ Unknown software update commitment (long-term support unclear)
❌ Camera software needs work (current optimization issues)
❌ No established retail presence (building from scratch)
❌ Processor not flagship-tier (adequate but not exceptional)
The Biggest Question: Can InCul Succeed?
What InCul Brings to the Table
Display Expertise: As a company that manufactures displays for Acer TVs, InCul understands screen technology deeply. This shows in the Wobble 1’s impressive display specs.
Established Manufacturing: InCul isn’t a startup operating from a garage. They have manufacturing infrastructure and supply chain relationships.
Critical Success Factors
For the Wobble 1 to succeed beyond launch hype, InCul must prove:
1. Long-Term Software Support
- Regular security patches
- Timely Android version updates
- Bug fixes and optimization
2. After-Sales Service Network
- Service center availability across India
- Quick turnaround times for repairs
- Parts availability
3. Build Quality Consistency
- Durable hardware over months/years
- No widespread quality control issues
- Reliable performance
4. Camera Software Refinement
- Fixing color reproduction issues
- Improving image processing
- Regular camera app updates
5. Brand Building
- Marketing investment
- Community engagement
- Transparent communication
Who Should Consider the Wobble 1?
Perfect For:
✅ Display enthusiasts who prioritize screen quality above all
✅ Stock Android lovers who hate custom skins and bloatware
✅ Early adopters willing to take a chance on new brands
✅ OTT streamers who want Dolby Vision at budget pricing
✅ Light-to-moderate users whose tasks fit Dimensity 7400 capabilities
✅ Buyers in areas with good InCul service presence (check availability first)
Not Ideal For:
❌ Photography enthusiasts (wait for camera software improvements)
❌ Mobile gamers who need flagship performance
❌ Video editors or power users with demanding workflows
❌ Risk-averse buyers who need proven brand reliability
❌ Those needing immediate purchase (wait for public launch and reviews)
❌ Buyers prioritizing after-sales service certainty
Our Preliminary Verdict
What We Like
✅ Exceptional display specs for the price (120Hz AMOLED + Dolby Vision)
✅ Clean stock Android 15 (no bloatware annoyance)
✅ OIS on main camera (hardware foundation is good)
✅ Ambitious entry from a brand with display expertise
✅ Competitive pricing at ₹22,000
✅ Bold battery claims (if accurate, major selling point)
What Concerns Us
⚠️ Inconsistent camera performance (needs software fixes before launch)
⚠️ Unproven brand in smartphones (first device ever)
⚠️ Unknown long-term support (software updates, service network)
⚠️ Mid-range processor (adequate but not impressive)
⚠️ Pre-launch device tested (final retail version may differ)
⚠️ Competitive market (established players dominate)
Rating: TBD (3.5/5 preliminary)
Note: This is a hands-on first impression, not a full review. We’ll provide a comprehensive rating after testing the final retail unit with updated software.
Preliminary Score Breakdown:
- Display: 4.5/5 (excellent on paper)
- Performance: 3/5 (adequate, not exceptional)
- Camera: 2.5/5 (hardware good, software needs work)
- Software: 4/5 (stock Android appeals, support TBD)
- Value: 3.5/5 (depends on execution)
Should You Buy the Wobble 1?
Our Honest Recommendation
Wait for the Public Launch: Since we tested a pre-release unit, and the brand confirmed camera software updates are coming, we strongly recommend waiting for final retail reviews before purchasing.
Check These Before Buying:
- Post-launch camera performance (has software improved?)
- Service center availability in your city
- User reviews after 1-2 months (real-world reliability)
- Software update commitment (official policy on updates)
- Competitor pricing (may see better deals elsewhere)
If You’re Considering It:
The Wobble 1 is worth considering if:
- Display quality is your #1 priority
- You strongly prefer stock Android
- You’re a light-to-moderate user
- You’re comfortable with a new brand
- Camera software has been fixed in retail version
- Service centers exist in your area
Alternatives to Consider:
Before buying, also evaluate:
- Nothing Phone (2a): Similar pricing, better brand trust
- Poco X6: Better performance, proven reliability
- Realme 12 Pro: Superior camera, established network
- Moto Edge 50 Fusion: Clean software, better brand
- Samsung Galaxy M55: Brand reliability, guaranteed updates
Wobble Ecosystem: What’s Coming Next?
Beyond the Wobble 1 smartphone, InCul Technologies showcased an ambitious product ecosystem including:
Announced Product Categories:
- Televisions (expected strength given Acer TV background)
- VR headsets (immersive entertainment)
- Computers (expanding into PCs)
- Interconnected smart devices
The Vision: Building a complete Wobble ecosystem where devices seamlessly connect and interact—similar to Apple’s ecosystem or Xiaomi’s connected products.
The Reality: Availability timelines remain unconfirmed. It’s one thing to showcase products; it’s another to launch, distribute, and support them successfully.
Ecosystem Verdict: Ambitious vision, but execution matters more than announcements. We’ll believe it when these products actually reach consumers with solid support.
Final Thoughts: A Promising but Risky Debut
The Wobble 1 is an intriguing entry into India’s hyper-competitive smartphone market. InCul Technologies brings genuine display expertise, evident in the phone’s impressive screen specifications. Stock Android 15 and competitive pricing further strengthen the value proposition.
However, major uncertainties remain:
- Will camera software be fixed before launch?
- Can InCul provide long-term software support?
- Will after-sales service meet Indian consumer expectations?
- Can an unknown brand break through market noise?
The Bottom Line: The Wobble 1 has potential, but it’s a high-risk, high-reward purchase at launch. Early adopters willing to gamble on a new brand may find excellent value. Risk-averse buyers should wait for comprehensive reviews, user feedback, and service network confirmation.
We’ll update this review once the final retail version launches with updated camera software and real-world performance data.
Wobble 1 Specifications Summary
| Specification | Details |
|---|---|
| Display | 6.67″ Full HD+ AMOLED, 120Hz, Dolby Vision |
| Processor | MediaTek Dimensity 7400 |
| RAM | 8GB (base variant) |
| Storage | 128GB (base variant) |
| Rear Camera | 50MP (OIS) + 8MP ultra-wide |
| Front Camera | Not specified (softer performance noted) |
| Software | Stock Android 15 |
| Battery | Not specified (47hr call / 24hr video claims) |
| Charging | Not specified |
| Price | ₹22,000 (base variant) |
| Availability | Coming soon (online + offline) |



